Brand Identity & Direction

Branding packages: choix de packs clairs

Brand pricing distinguishes light polish from a complete identity and launch-ready brand system.

Illustration of a brand board with color, typography, and identity elements.
Branding packages: Brand identity, visual systems, and creative direction.
Best when clients need to understand how much identity, messaging, and visual system work they need.
Refresh

Brand Polish

For businesses that have a base identity but need cleanup before a website or campaign launch.

$950starting

Délai typique: 3-5 days

Inclus clés

  • Brand review and cleanup notes
  • Logo usage cleanup
  • Color and typography refinement
Discuss Brand PolishEn savoir plusBest for small visual cleanup.
Identity

Identity Starter

For new or early brands that need logo usage, colors, fonts, and core messaging.

$2,800starting

Délai typique: 2-3 weeks

Inclus clés

  • Brand review and cleanup notes
  • Logo usage cleanup
  • Color and typography refinement
  • Primary identity direction
  • Logo lockup usage
  • Color palette and font pairing
Discuss Identity StarterEn savoir plusBest for a credible brand foundation.
Recommended

Brand System

For companies that need a stronger identity, positioning, voice, and practical design rules.

$6,500starting

Délai typique: 4-6 weeks

Inclus clés

  • Brand review and cleanup notes
  • Logo usage cleanup
  • Color and typography refinement
  • Positioning and audience direction
  • Voice and tone guidelines
  • Reusable visual patterns
Discuss Brand SystemEn savoir plusBest default for premium positioning.
Premium

Launch Brand Kit

For brands launching across website, social, sales material, decks, and campaigns.

$12,000+scoped

Délai typique: 6-10 weeks

Inclus clés

  • Brand review and cleanup notes
  • Logo usage cleanup
  • Color and typography refinement
  • Campaign and social templates
  • Pitch or sales deck style
  • Launch asset checklist
Discuss Launch Brand KitEn savoir plusBest for full market-facing rollouts.

Comparaison détaillée des niveaux

Les cartes montrent l'essentiel. Ce tableau affiche le détail complet avec coches et croix.

FonctionBrand PolishIdentity StarterBrand SystemLaunch Brand Kit
Included scope
Brand review and cleanup notes
Logo usage cleanup
Color and typography refinement
Simple image direction
Mini brand sheet
Primary identity direction
Logo lockup usage
Color palette and font pairing
Basic messaging line
Positioning and audience direction
Voice and tone guidelines
Reusable visual patterns
Website design direction
Brand application examples
Campaign and social templates
Pitch or sales deck style
Launch asset checklist
Advanced brand guidelines
30-day brand rollout support
Best fitClean up existing brand.Create foundation.Build a mature system.Launch across channels.
Typical scopeMini cleanup.Identity starter.Guidelines and patterns.Full asset rollout.
MessagingLight notes.Basic line.Voice and positioning.Launch-ready message system.
AssetsMini sheet.Logo and colors.Patterns and examples.Templates and deck style.
SupportHandoff only.Handoff only.Application examples.Rollout support.

Options utiles

Périmètre optionnel lorsque le pack de base nécessite plus de profondeur.

Logo Refinement

Extra logo exploration or cleanup for existing marks.

Deck Design

Pitch, proposal, or sales deck visual system.

Social Template Kit

Reusable social layouts for announcements and campaigns.

Photography Direction

Image style, shot list, and visual reference guide.

FAQ tarifs

Questions fréquentes sur les tarifs

Cliquez sur une question pour afficher la réponse. Les cartes restent simples et les détails restent disponibles.

Prochaine étape

Besoin d'aide pour choisir le bon pack ?

Envoyez le contexte du projet et nous recommanderons la forme de pack adaptée avant la production.

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