Brand Identity & Direction

Branding packages: opciones de paquete claras

Brand pricing distinguishes light polish from a complete identity and launch-ready brand system.

Illustration of a brand board with color, typography, and identity elements.
Branding packages: Brand identity, visual systems, and creative direction.
Best when clients need to understand how much identity, messaging, and visual system work they need.
Refresh

Brand Polish

For businesses that have a base identity but need cleanup before a website or campaign launch.

$950starting

Plazo típico: 3-5 days

Inclusiones clave

  • Brand review and cleanup notes
  • Logo usage cleanup
  • Color and typography refinement
Discuss Brand PolishMás informaciónBest for small visual cleanup.
Identity

Identity Starter

For new or early brands that need logo usage, colors, fonts, and core messaging.

$2,800starting

Plazo típico: 2-3 weeks

Inclusiones clave

  • Brand review and cleanup notes
  • Logo usage cleanup
  • Color and typography refinement
  • Primary identity direction
  • Logo lockup usage
  • Color palette and font pairing
Discuss Identity StarterMás informaciónBest for a credible brand foundation.
Recommended

Brand System

For companies that need a stronger identity, positioning, voice, and practical design rules.

$6,500starting

Plazo típico: 4-6 weeks

Inclusiones clave

  • Brand review and cleanup notes
  • Logo usage cleanup
  • Color and typography refinement
  • Positioning and audience direction
  • Voice and tone guidelines
  • Reusable visual patterns
Discuss Brand SystemMás informaciónBest default for premium positioning.
Premium

Launch Brand Kit

For brands launching across website, social, sales material, decks, and campaigns.

$12,000+scoped

Plazo típico: 6-10 weeks

Inclusiones clave

  • Brand review and cleanup notes
  • Logo usage cleanup
  • Color and typography refinement
  • Campaign and social templates
  • Pitch or sales deck style
  • Launch asset checklist
Discuss Launch Brand KitMás informaciónBest for full market-facing rollouts.

Comparación detallada de niveles

Las tarjetas muestran lo básico. Esta tabla muestra el detalle completo de cada función.

FunciónBrand PolishIdentity StarterBrand SystemLaunch Brand Kit
Included scope
Brand review and cleanup notes
Logo usage cleanup
Color and typography refinement
Simple image direction
Mini brand sheet
Primary identity direction
Logo lockup usage
Color palette and font pairing
Basic messaging line
Positioning and audience direction
Voice and tone guidelines
Reusable visual patterns
Website design direction
Brand application examples
Campaign and social templates
Pitch or sales deck style
Launch asset checklist
Advanced brand guidelines
30-day brand rollout support
Best fitClean up existing brand.Create foundation.Build a mature system.Launch across channels.
Typical scopeMini cleanup.Identity starter.Guidelines and patterns.Full asset rollout.
MessagingLight notes.Basic line.Voice and positioning.Launch-ready message system.
AssetsMini sheet.Logo and colors.Patterns and examples.Templates and deck style.
SupportHandoff only.Handoff only.Application examples.Rollout support.

Extras útiles

Alcance opcional cuando el paquete base necesita más profundidad.

Logo Refinement

Extra logo exploration or cleanup for existing marks.

Deck Design

Pitch, proposal, or sales deck visual system.

Social Template Kit

Reusable social layouts for announcements and campaigns.

Photography Direction

Image style, shot list, and visual reference guide.

FAQ de precios

Preguntas comunes sobre precios

Haz clic en una pregunta para ver la respuesta. Las tarjetas se mantienen simples y los detalles siguen disponibles.

Siguiente paso

¿Necesitas ayuda para elegir el paquete adecuado?

Envía el contexto del proyecto y recomendaremos una forma práctica de paquete antes de empezar producción.

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